05 December 2012

( spokes to spark the heart—a love of the almighty bicycle )

by jennifer hetrick

it’s easy to keep pedals pushing forward when you love bicycles as much as the laird family and their dedicated employees in their stretch of the historic downtown schwenksville scenery. in 2005, joe laird bought tailwind bicycles from a good friend, the man who first opened the shop in 1977.

“i remember dissecting bicycles on my parents’ porch when i was a kid,” joe reflects. “it seemed like it was always coming back to me.” a passion for the persuasion of pedaling on two wheels has had a healthy hold on joe for decades, and it translated to his family, too.


his son owen plays a large role in the shop as master bicycle mechanic and store manager. his daughter rachel joined the shop in february of this year and brought to it her skills in bookkeeping, sales, social networking, and coordinating community bike rides.

joe himself tries to ride at least two or three times each week, and as might be expected, has several quasi-museums of classic bicycles, with some dating back to the early 1900s and others stemming from the 1940s and 1950s.

when joe and his team propped a buy-sell-trade sign outside of the shop, the front door began swinging even more than before with new footfalls saying hello to tailwind bicycles.



“we had so many people coming in for used bikes after we put that sign out,” rachel says. “and we’re not buying walmart or department store bikes.” only very decent-quality and well-made bicycles are taken in trading efforts.

and bike rentals are greatly appreciated, too, especially thanks to the perkiomen trail visible from the back of the shop. bicycles for rent cost $30 a day.



rachel points out that she’s noticed summer camps renting out bicycles frequently, but retired-age people are also great admirers of the chance to spend a day renting a bicycle to wheel away on the trail behind the storefront.

and while the bicycle rentals were something offered at the shop for years, a jump upward in interest for the opportunity has been very obvious and well-gleaned by the laird family and their employees who thrive from riding on their own and seeing others enjoy the recreational perk, too.



joe remembers when a man once brought in several very dilapidated children’s bikes that looked hopeless, with especially dry chains. after bringing those little bikes back to life, the man reacted in such glee and thankfulness, joe recalls. he soon brought his wife back to see the shop and enthusiastically bought two new bikes as well.

when so many people abhor the idea of going to the gym, riding bikes out in the fresh, open air makes a lot of sense to a good amount of souls out there. and just how much bike-riding is loved today is clear—despite how such busy weeks and rushed days encompass so many a life—by the spokes stirring fast on so many trails around the area when the weather is warmest and even sometimes when it’s chillier.

joe’s skill in custom-fitting and sizing bikes is a lot of why bicyclists value the shop so much; when people have painful bodily issues based on not riding so comfortably and ergonomically, joe brings in his background with understanding the skeleton, its muscles, and how to properly adjust a bike to each person’s best fit, helping them with improved mobility.

at tailwind bicycles, gratitude for time out on a matching set of wheels is easy to hug in the mind but also while taking in the open air around trees and out in the world away from so much structure elsewhere in life.

to find out more and to see about getting old bikes fixed up for a second existence, visit tailwindbicycles.com and search for tailwind bicycles on facebook.

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